Learn the most common financial mistakes independent restaurateurs make and the strategies that can turn around any restaurant. Order now!

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Restaurant Interior

Why do most independent restaurants fail?


Though they may have created beautiful menus and warm inviting atmospheres, they simply failed to apply basic restaurant financial fundamentals! Learn how a dishwasher, turned restaurant manager, turned CFO, mastered the financial strategies that lead to a career of financial success. You will see how budding restaurateurs may win accolades from fans and the press but fail to keep a financially deficient restaurant open.


By following Bruce’s 40-year restaurant career, you’ll learn the most common financial mistakes independent restaurateurs make and the strategies that can turn around any restaurant. In this book, you’ll learn the business strategies that, when applied to any hospitality operation, will ensure success.


Make your financial operations effortless by learning the Math of restaurant operations, avoiding the most common Myths of restaurant operations, and turning the Magic of restaurant operations into success!


Bonne fortune financière!


Willpower and determination alone will not make your restaurant successful!


Creating a magical restaurant experience does not guarantee financial success!


Applying simple mathematical principles will turn your dream restaurant into a financial success!

About Bruce Nelson

Bruce Nelson’s restaurant career spans over four decades and includes working every conceivable position within a restaurant. Career highlights include Catering Manager for D’Amico + Partners’ Atrium Catering, General Manager at Cossetta’s Market and Eatery, General Manager at Suite Life Catering at Target Center, Chef Instructor for Le Cordon Bleu and CFO of Nova Restaurant Group.


Bruce's leadership style incorporates ethics, humor and a fair dose of sports analogies. His business philosophy teaches that all forms of free commerce are predicated on both customer and business benefiting from the exchange of goods and services. Being a successful business operator does not mean creating a scenario where one party can win if the other party loses but to develop an environment where both parties win. Therefore, successful businesses need to look at the goal of profitability as a puzzle to solve, rather than a battlefield to conquer.


Mr. Nelson’s passion lies in teaching restaurant operators how to solve the profitability puzzle.